Welcome to the kick off issue of our brand new e–zine. This issue is 100% focused on the market and staying ahead in 2009.

· Barry Habib's Advice on First Time Home Buyers'
· Greg Frost's First Time Home Buyers' Seminar
· Success Tip of the Month: Know Your Client
· Inaugural MSS Poll
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Mortgage Success Source
  June 2009  

YouTubeCheck us out on YouTube!  |  Follow us on twitter MMG, LTB, Barry Habib, Sue Woodard

Click Here!Make FTHBs a Core Piece of Your Business:
The Upside to a Down Market!

In this important video segment from You Magazine, the LoanToolbox Platinum e-magazine targeting today's buyers, MSS Chairman Barry Habib helps your First Time Home Buyers (FTHBs) make sense of today's housing market and where their opportunities lie.

We remain in a buyer's market, with not only rock bottom prices, but also the lowest rates in memory. It is important for you to keep your FTHB clients aware of how you, as their loan officer, can help them fulfill their dream of owning their own home.

Mortgage Success Source (MSS) is offering this message from Barry as your inspiration to leverage the FTHB market segment and explore all of the resources that are at your disposal to turn those interested first–timers into closed loans.

Mortgage Market Guide (MMG) is delivers everything a loan originator needs to be more successful including instant repricing alerts, industry updates, bond quotes and more. Don't let another day go by without having a MMG membership working for you! Sign up today for a FREE 14-day FULL ACCESS Trial Membership of MMG.

Greg FrostFREE Video from Greg Frost: First Time Home Buyer Seminar

First-time home buyers are looking to get a loan from someone. Make sure it's you!

Do you want to create an event that is guaranteed to identify borrowers? Do you want to have a steady flow of pre-qualified borrowers to be able to refer to your real estate agents? If you answered yes to either of these questions, then conducting your own First Time Home Buyer Seminar is the perfect marketing strategy for you!

Greg takes you step-by-step through all the important nuances of marketing and producing your seminar, including room set up, location, day of event activities, lead capture, appointment scheduling, and lead referral. Don't try to recreate the wheel. Simply study and implement this proven approach and conduct a successful First Time Home Buyer Seminar your first time out.

You will learn how to generate:

  • 14 to 40 first-time home buyers in attendance
  • 4 to 11 pre-qualification appointments
  • An average of 3 closings

The First Time Home Buyer Seminar also comes complete with a number of downloadable documents for you to personalize and use as you implement this system to generate quality leads.

Check out this important FREE First Time Home Buyer Video Seminar from Greg Frost now!

Whether you are a seasoned veteran or new to the industry, the LoanToolbox Platinum Package FREE 30-day trial membership provides everything a loan originator like you needs to grow their referrals and bring in more business! Click Here for a FREE 30-day Trial Membership of The LoanToolbox.

Jim SahgnerSuccess Tip of the Month:
"Know Your Client!"

One of the biggest mistakes that loan officers make is that they only market to their clients based on the issues surrounding mortgage loans.

The fact is your clients really don't care that much about market conditions in the economy, what's transpiring with interest rates, etc. unless it is completely applicable to them. The key phrase in that sentence is, "applicable to them."

Make sure you are marketing to your clients' relevant needs. That means finding out in advance what is important to them in their life:

  • How many children they have
  • What hobbies or activities they enjoy
  • Plans for major expenses in the near future

So, take the time today to find out from your clients what's important to them. When you do so, you'll not only learn more about your clients, and how to market to their needs, you'll begin to see your business grow!
Upcoming MSS Web Events

June 9, 2009 – Webinar
Adding it Up:
FHA Income Guideline

June 16, 2009 – Webinar
Taking it to the Bank:
FHA Asset Guidelines

June 17, 2009 – Webinar
Technical Analysis:
Western Chart Pattern

June 23, 2009 – Webinar
What's the Score:
FHA Credit Guidelines

June 30, 2009 – Webinar
It's All in the Presentation:
FHA Marketing

July 1, 2009 – Webinar
Technical Analysis:
Japanese Candlesticks

For more information on MSS events Click Here
Got an Opinion?

Got an opinion? Think you know where the Dow is headed? Take part in the inaugural reader opinion poll below to let your voice be heard and to find out where your answer ranks. There will be a new question every issue. Make sure you check back often!

Where do you think the Dow will be on December 31, 2009
(closest from the list below)?

  a. 6,500
  b. 8,000
  c. 9,500
  d. 11,000

P.S. We hope you enjoyed our kick off issue of the MSS e-zine and we hope your found it helpful in these troubled times in our industry. We're already hard at work getting the July issue ready where we'll have some great videos, stories and tips that we're sure you'll enjoy. Please let us know what you think! We'll be glad to hear from you. Send us an email at: support@mortgagemarketguide.com.